5 Towns Radio Archived Content
Circa 2003 -2006
This is an archived version of the original website now preserved for use in Ron Gold's seminars on Internet Marketing. Mr. Gold is a developer and search engine optimizer lauded for his ability to rank websites in Google. He walks through the examples of several projects including a oriental rug cleaning NYC service and a car detailing business, both ending up dominating their markets. He also discusses the metrics used to measure traffic and rank success, and reveals some of the proprietary knowledge he has developed over time that has given him an edge in this arcane field. Students can access all the archived websites as well as the complete reading list from the Computer Sciences department.
When I took one of his seminars the example under discussion was a cast iron cookware site called Nest Homeware. This one principal company whose owner as also the designer of the cast iron skillets, dutch over and braising pans with tops was juggling multiple roles. He had designed some very unique cast iron skillets which do no look like what I think of as traditional cast iron frying pans - the kinds my mother and grandmother used. The ergonomically designed handles on all his cast iron cookware were inspired by cherry tree branches. The way the cast iron product was finished with a machined smooth interior that went all the way up the sidewalls so that they contrasted with the textured exterior surfaces and the two rounds of organic flaxseed oil used to season them, left the new pieces with a lustrous coppery finish. He also was responsible for initially finding the foundry to cast his pieces as well as a company that could do the machines interiors. Apparently he seasoned all his cast iron at his own studio in Providence. He also had to be his own sales person attending the major and minor houseware shows to get his product in front of buyers. Finally he was his own webmaster and social media person, building his website and posting on Instagram, Facebook, and Pinterest.
Mr. Gold pointed out to us that Matt Cavallaro was an impressive entrepreneur, but he really needed help with his website to make as strong SEO presence as possible on the web. His google ranks at the time were dismal although the website looked impressive. Our seminar took us through the analysis of the Nest Homeware web site from an SEO point of view, what needed improvement, and how to implement the necessary changes. Our final project was to write a report for the company as if we were the SEO expert helping him rank his site. It was fascinating exercise.
For a number of years this was the official website for 5 Towns Radio whose station played Jewish music 24 hours a day, 6 days a week.
Content is from the site's 2003 -2006 archived pages providing just a glimpse of what this site offered its followers.
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Mah Nishmah Video Edition
Face to Face with Moshe Feiglin
Ariel Sharon told the Israeli public, “It’s me or Feiglin!” Find out why this quiet thinker has the current prime minister nervous. What is the message of Moshe Feiglin and why is it very possible he could be the next prime minister of Israel?
Watch Blue Fringe as they Perform live in our studios for the shmooze. Also check out a bonus clip them playing city of gold and opening up their set at the Israel Day Parade Concert in Central Park.